For six consecutive years, Forest provided various communication services for projects conducted by the International Labour Organisation (ILO). Based on the consolidation of this relationship of trust, the organisation requested the development of a Visual Identity Programme for the Municipal Commission for the Eradication of Slave Labour (COMTRAE/SP). The main objective of this organism is to structure the municipal public policy to fight slave labour.
To translate COMTRAE/SP’s strategic action core into visual concepts, a participatory methodology was carried out with commission representatives. The facilitators recorded the participants’ responses to five questions on post-its: How do you perceive the voice of the commission? What are the tangible impacts of your performance? How do you characterise your target audiences? What feelings do you believe the organisation provokes in different segments of the public? What are COMTRAE/SP’s internal values?