With several specific contracts, Forest has been meeting IPAM’s various communication demands for five years. The actions are comprehensive and 2017 was the year for a new challenge: creating an awareness campaign about the Forest Code. The central concept of the proposal was based on the idea that the Forest Code, like the Civil and Penal Codes, is part of our lives.
From the very beginning, there was a need for research to create pieces suitable for the lay public, who showed little engagement with socioenvironmental issues. After the decision to create a series of four 30-second musical animations, the question arose: which musical style would have the most potential to attract the desired audience?