ARA (Amazon Regional Coordination) needed a communication strategy that could involve the partner organisations that supported the study “The Amazon’s Climatic Future” by researcher Antonio Donato Nobre.
Forest proposed a website to bring together all these organisations from the Pan-Amazon Region on a single platform. In addition, work was conducted to ensure the group’s presence on social media, with the production of content and constant updating. Exclusive pieces were created, such as webcards and texts to cover events.
This strategy was essential in June 2016 to promote the visibility of the report “The Amazon’s Climatic Future”, which was featured on Folha de São Paulo newspaper and the weekly variety show Fantástico (Globo TV).